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CALL FOR INVESTORS

 Nogaya is a start-up company with unique potential to help eradicating poverty. Nogaya Private Limited has been incorporated in India in December 2009. Its objective is to provide a design and marketing platform to women artisan communities in India and the Middle East.

 

Nogaya belongs to the fair trade movement. Through her extensive travels and mapping of social enterprises throughout the world, Myriam Morgenstern came to the conclusion : NGOs are spending a lot of efforts and money to support poor women. They train them making handicraft without thinking about their marketability.

 

Nogaya is creating a link between these artisans and the international markets. Nogaya selects the groups it is working with on the base of their skills. They can be weavers, embroiderers, quilters, etc …The Nogaya designers create marketable home decoration items and fashion accessories using these skills. Nogaya purchases the items at a fair price agreed with the communities. Most of the items are made of local easily available raw material. The communities try to use eco friendly material whenever possible.

 

Nogaya sells the items through its website and a network of agents. Nogaya marketing is simple : viral and ephemeral shops. This way, Nogaya can optimize its costs and provide sustainable income to the communities.

 

Nogaya focuses on two markets, Europe and North America & Pacific RIM. The approximate turnovers for non food non certified items based on Jean Marie Kirer’s report for DAWS (Netherlands) are respectively about 100 million euros and 90 million euros. And the markets are growing every year by 10% to 20%.

 

Nogaya main social impact is providing sustainable work to the women communities in order to allow them to stay in their native places and improve their livelihood. The women artisans usually work part time for the communities and part time in their fields. The extra money they bring to the households is usually used for their children’s education and health care. The community work can fetch up to 50% of the household’s income.

 

In order to start full fledged operations, Nogaya is looking for investors and/or business angels.  Nogaya is looking for a second equity social investor who will support Nogaya for the next 5 to 10 years. Nogaya would also welcome a group of business angels for smaller investments spread among them e.g. 10 women business angels who would support the network of women artisans .

 

For further information, you can contact Myriam Morgenstern by email at myriam@nogaya.com

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